EFFECTIVENESS SOCIAL CAMPAIGN
OBJECTIVE:
Provide an annual digital strategy to increase enrollment at Mount Marty University to 1,000 for Fall 2023.
TARGET:
1. High school juniors and seniors
2. Parents of students
3. 200-mile radius; I-29 corridor
4. Feeder schools
“Show Your Spirit”
A motivating and inspirational message, "Show Your Spirit" will highlight Mount Marty as the university where students can go to find their niche and stay true to their dreams and goals.
Motivating and inspirational, without bold, thick and sporty like many other universities do in their campaigns. In this art direction, by incorporate with Mt Marty yellow and navy blue color theme, I aim to offer a peaceful and elegant style to this social campaign.
OBJECTIVE:
Provide an annual digital strategy to increase enrollment at Mount Marty University to 1,000 for Fall 2023.
TARGET:
1. High school juniors and seniors
2. Parents of students
3. 200-mile radius; I-29 corridor
4. Feeder schools
“Show Your Spirit”
A motivating and inspirational message, "Show Your Spirit" will highlight Mount Marty as the university where students can go to find their niche and stay true to their dreams and goals.
Motivating and inspirational, without bold, thick and sporty like many other universities do in their campaigns. In this art direction, by incorporate with Mt Marty yellow and navy blue color theme, I aim to offer a peaceful and elegant style to this social campaign.
