COMMUNICATIONS/RESPONSE PUBLIC CAMPAIGN
OBJECTIVES:
Create an overarching theme with latitude for altering messaging in three phases:
1. pre-availability
2. tiered availability
3. widespread availability.
TARGET:
All residents of Sioux Falls, SD
CREDITS:
Creative Director: Ted Heeren
Writer: Brian Bieber
Media: Michael Helland
Collabrating Designer: Tom Bates
“Things to Know”
When it comes to divisive, emotionally charged issues like vaccination, the target audience often tends to be very resistant to persuasion messaging. So when the city of Sioux Falls asked us to get the word out about COVID-19 vaccination, we stuck to the facts. Our “Things to Know” campaign offered practical and reassuring information, in multiple languages, that reinforced the safety and efficacy of the vaccine development and deployment process with simple language and eye-catching text treatments.
This ongoing campaign has been delivered in English, Spanish, Swahili, Nepali, and Somali—the five most spoken languages in Sioux Falls—creating over 3.5 million impressions throughout the Sioux Falls metro area since its launch in March 2021.
www.siouxfalls.org/covid19/vaccine
OBJECTIVES:
Create an overarching theme with latitude for altering messaging in three phases:
1. pre-availability
2. tiered availability
3. widespread availability.
TARGET:
All residents of Sioux Falls, SD
CREDITS:
Creative Director: Ted Heeren
Writer: Brian Bieber
Media: Michael Helland
Collabrating Designer: Tom Bates
“Things to Know”
When it comes to divisive, emotionally charged issues like vaccination, the target audience often tends to be very resistant to persuasion messaging. So when the city of Sioux Falls asked us to get the word out about COVID-19 vaccination, we stuck to the facts. Our “Things to Know” campaign offered practical and reassuring information, in multiple languages, that reinforced the safety and efficacy of the vaccine development and deployment process with simple language and eye-catching text treatments.
This ongoing campaign has been delivered in English, Spanish, Swahili, Nepali, and Somali—the five most spoken languages in Sioux Falls—creating over 3.5 million impressions throughout the Sioux Falls metro area since its launch in March 2021.
www.siouxfalls.org/covid19/vaccine
