LIVE DESIGN COMPETITION
On January 27 & 28, 2021, the season 9 AIGA Command X, I was competing other 5 national comtants solving two given design challenges in 48 hours.
︎Event page
On January 27 & 28, 2021, the season 9 AIGA Command X, I was competing other 5 national comtants solving two given design challenges in 48 hours.
︎Event page
Organization: AIGA (American Institute of Graphic Arts)
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ABOUT AIGA AND COMMAND X:
AIGA, American Institute of Graphic Arts. As the profession’s oldest and largest professional membership organization for design—with more than 70 chapters and more than 18,000 members—AIGA advance design as a professional craft, strategic advantage, and vital cultural force. From content that defines the global practice to events that connect and catalyze, AIGA work to enhance the value and deepen the impact of design across all disciplines on business, society, and collective future.
Command X is the annual live design competition organized by AIGA, 6 contestants will be chosen from national application submissions each year, competing with each other by solving a given design case, and presenting to the entire audiences for the only one winner's prize.
March 3rd last year, I received an email told me that I have been chosen to attending the 2020 AIGA Design Conference in Pittsburgh, PA as one of the Command X contestants!
ABOUT AIGA AND COMMAND X:
AIGA, American Institute of Graphic Arts. As the profession’s oldest and largest professional membership organization for design—with more than 70 chapters and more than 18,000 members—AIGA advance design as a professional craft, strategic advantage, and vital cultural force. From content that defines the global practice to events that connect and catalyze, AIGA work to enhance the value and deepen the impact of design across all disciplines on business, society, and collective future.
Command X is the annual live design competition organized by AIGA, 6 contestants will be chosen from national application submissions each year, competing with each other by solving a given design case, and presenting to the entire audiences for the only one winner's prize.
March 3rd last year, I received an email told me that I have been chosen to attending the 2020 AIGA Design Conference in Pittsburgh, PA as one of the Command X contestants!
AIGA COMMAND X 2021 SEASON 9
DAY 1: Logo Rebrand
Brief: Design a new logo for Zoom.
Solution: Zoomie
The new Zoom logo remains Zoom blue only added much more fun. The character I created made with the “Z, O, O, M” 4 letters, I call it Zoomie! Zoomie can be any gender, any pronounce and anything you want it to be.
Zoomie can have many variations, user can decide what background color or image to use. Even add elements to make it more personal! Zoomie can be LGBT friendly, can be patriotic, and maybe Zoomie loves soccer game! It’s always more fun when you give it a personality.
When it comes to the company’s commercial package. Zoomie can be Pro Zoomie, Business Zoomie or Education Zoomie. Oh never forget my favorite meme Zoomie.
More customization, more personalized, Zoomie IS YOU!
As you noticed, my design solution for Zoom is not only makes new logo, but rather create a space and time for you to relax a little bit after a long conference meeting. Imagine if will be a Zoomie store on the website for you to fully explore the possibilities and order your Zoomie products.
Beyond the business time, Zoom can be much more approachable and can be more than just a rigid virtual office meeting platform.
DAY 2: Campaign
Brief: Disinformation and Climate Change, design a campaign idea for this outgoing issue in 24 hours.
My solution for this challenge is to make a website-based campion called “Do you believe in Climate Change?”
For some people, the answer would be very obvious. But if everyone believes the same answer, and realize how serious it can be, then the world would be in a totally different place by now.
The site will start off by asking you: “Do you believe in Climate Change? ”, and while the answer toward to “NO”, it lead you to one and another potential “experts” and their claims of why Climate Change is a hoax to them, those disinformation and fault statements could be very toxic and possibly misleading many people. And if you answer was “YES”: you chose to believe what they said, then it brings you to a factcheck and reliable sources, hopefully the answer can change to “NO” at some point.
The goal for this website is to answer as many questions as possible, and cover as many as disinformation topics out there as possible. A total denial and solid explanations is the key to decrease the power of disinformation of the Climate Change.
Climate Change is no doubt an urgent global crisis, and only way to save our home planet it’s to do it together.
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